Partners In Leadership Announces New Sales Training Approach, Belief Based Selling

Global Consulting Firm Expanding Accountability Training for Sales Professionals

Partners In Leadership, a global consulting firm and the pioneer of Accountability Training, is pleased to introduce a revolutionary approach to sales training, Belief Based Selling. Belief Based Selling provides a unique application of Partners In Leadership’s award-winning curriculum that focuses on customer beliefs that influence sales outcomes. Partners In Leadership has engaged a team of highly experienced sales and management facilitators to train, coach, and engage sales teams on how to enhance the relationships between sales professionals and their customers.

“Belief Based Selling gives sales professionals a simple approach to win more business, faster,” said Gordon Treadway, CEO and president of Partners In Leadership. “Many customers have benefited from the nearly three decades of Partners In Leadership’s unique approach to Accountability Training and our culture change consulting services. With the introduction of Belief Based Selling, we are now providing the sales professional a previously untapped competitive advantage by focusing on the core of what will drive their business—the customer belief.”

Belief Based Selling gives sales professionals a simple approach to win more business, faster.

Gordon Treadway, CEO & President, Partners In Leadership

Belief Based Selling’s unique approach to sales through customer beliefs is part of Partners In Leadership’s commitment to deliver world-class consulting and training solutions.

“As the Director of the Belief Based Selling team at Partners In Leadership, we have already heard great feedback and a sense of excitement among our customers about our new training offering. Many agree that this will be a true game changer for the way that their sales team’s engage the customer as well as one another,” said Jim Dion, Director of Belief Based Selling for Partners In Leadership.

To learn more about Belief Based Selling , visit or

About Partners In Leadership

Partners In Leadership is a leading global consulting firm, the pioneer of Accountability Training®, and innovator of cultural transformation. With their network of experts around the world and #1 award-winning content, the firm helps clients achieve their mission by dramatically boosting employee engagement, inspiring innovation, improving cross-collaboration, developing accountable leaders, blending strategy with culture, and more. The firm has enabled thousands of companies and millions of people achieve breakthrough results, reporting billions of dollars in improved shareholder wealth, saving hundreds of thousands of jobs, and shaping some of the best places to work in the world. For more information, visit

For More Information, press only:

Michael Marti
951-294-9010 ext 195

For More Information on Belief Based Selling:

Candace Lance
951-694-5596 ext 219

Source: Partners In Leadership